Desjardins Business Luncheon

Montréal: fertile ground for creativity

Thursday, April 4, 2013 from noon to 2 P.M.


Daniel Lamarre

Daniel Lamarre

President and Chief Executive Officer
Cirque du Soleil

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As President and CEO of Cirque du Soleil, Daniel Lamarre is in charge of developing strategies related to both business development and operations. He is also responsible for ensuring the financial sustainability of the company and for perpetuating its culture and values.

Before joining Guy Laliberté’s team in January 2001, he served as president and CEO of TVA Group, Quebec’s largest private television broadcaster, for nearly four years. In addition to his day-to-day management duties, he was also responsible for strategic planning and business development. While holding a seat on the TVA Group board of directors, he also served as an administrator for McDonald’s Restaurants of Canada, the Canadian Association of Broadcasters, and the Montreal Heart Institute Research Fund.

From 1984 to 1997, Daniel Lamarre worked with National Public Relations, the largest private public relations firm in Canada, first as executive vice-president and senior partner, then as president starting in 1995. He became vice-president and CEO of Burson-Marsteller in 1981, and opened a first Montréal branch for this, the world’s largest PR firm. In 1977, he served as public relations director for the cable operator Cogeco. Before that, he was communications director for the Fédération des caisses populaires du Centre du Québec.

Before taking up his management duties in the world of communications, Daniel Lamarre worked as a journalist for over 10 years.

One of Quebec’s greatest natural resources is its creativity. It is present in many sectors, but how can we make sure to preserve this great asset? Quebec creative talent has a unique and sought-after international value. It’s up to us to showcase it.

The activity will be held in French.


  Members Non members
Ticket(s) $82* $122*
Table(s) of 10 $738* $1220*
* Taxes not included. Become a Member

By phone
514 871-4001

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.

Presented by:



Le Centre Sheraton
1201 René-Lévesque Blvd. W.

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A unique opportunity to… 

  • Hear this world-renowned administrator speak about the importance of promoting Quebec creativity;
  • Discuss Quebec’s international reach and how to make the province THE world capital of innovation and creativity;
  • Understand the importance of incorporating innovation into various spheres of business;
  • Grasp the relevance of encouraging the creation of innovative ties between people and companies by breaking down the barriers between various sectors of activity.

And to hear about… 

  • The importance of preserving this great Quebec resource and the strategies we should be considering in order to do so;
  • The success that is achieved when we combine creativity, art, business, and entrepreneurship;
  • Cirque du Soleil, one of the biggest brands in the world;
  • The C2-MTL business conference, an event showcasing the city’s creative talent across all industries.

Quebec creative talent: a local product, an international success!

In collaboration with:

  • Alcoa
  • CN
  • Gowlings WLG
  • Hydro Québec
  • Ivanhoé Cambridge
  • Les Affaires
  • SNC Lavalin