International Trade

Brazil : legal aspects of trade

Get informed about Brazil’s system of law and escape avoidable pitfalls

Friday, March 21, 2014 from 7:30 A.M. to 9:30 A.M.


Micheline Dessureault

Micheline Dessureault

Lawyer and Trademark agent
Jolicoeur Lacasse, Avocats

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International trade laws and intellectual property law are predominant within the practice of Ms. Dessureault. She acts as the director of the Intellectual Property and the International Business Law Departments.

Having developed a solid expertise after more nearly 30 years as strategic counsel at the international level, she represents Canadian businesses and organizations that wish to establish themselves abroad, as well as foreign businesses and organizations that wish to establish themselves in Canada. Micheline Dessureault possesses a strong expertise in legal structures, strategic partnerships and alliances, work-force mobility, distribution and representation agreements, as well as technology transfers and licensing.

She is also a trademark agent and counsels her clients in this domain, in both their Canadian and international trademark portfolios.

Her clientele consists of businesses providing both products and services, but also institutions and corporations for research enhancement and technological transfers. She acts as Private counsel for the Réseau conseil en technologie et en innovation (ADRIQ-RCTi). She has also been a diplomat for over 15 years, being the Honorary Vice-Consul of Mexico.

The activity will be held in French.


  Members Non members
Ticket(s) $165* $235*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • To see for yourself how commercial exchanges with Brazil keep growing – in 2010, it was the 7th Quebec export destination;
  • To learn more about Brazil, a fast-rising, emergent power of the BRIC countries;
  • To understand its system of law, whose complexity could hamper your expansion strategy;
  • To learn about the legal aspects, a mandatory step to succeed in this country;
  • To take advantage of the Brazilian market business opportunity development strategy implemented by the Quebec government.


  • All of the requirements to open a branch or division in Brazil;
  • How to get established in Brazil through a joint venture;
  • The legal framework for distribution and representation in Brazil;
  • Managing employees and intellectual property;
  • The various strategies to implement in regard to the Mercosur.


  • Businesses already operating in Brazil;
  • Those intending to expand to this market;
  • Individuals and organizations who plan to create a new entity in Brazil;
  • Businesses and managers aiming to enter a partnership with a Brazilian company in Brazil or locally;
  • Any person who wishes to be able to assess the legal risks related to operations in Brazil or with Brazilian partners.

Take advantage of the vitality of the eighth global economic power to learn the art of business in that country.

In collaboration with:

  • EDC
The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)