International Trade

Working efficiently with China and the Chinese

Beyond cultural differences

Friday, May 9, 2014 from 8:30 A.M. to noon


Guillaume Liu

Guillaume Liu

Expert consultant, China

More information >

With 20 years of experience in international project management, Guillaume Liu specializes in business project development and international trade. A native of China, he has worked in Asia, Europe and Africa successively before he chose Canada as his new home.

Mr. Liu is currently a self-employed expert on China. Previously, he was Project Manager and Teaching Assistant at École Polytechnique de Montréal, before he joined the Secor Group.

He has also been a Foreign Delegate of the Overseas Engineering Society of China, a unit of this country’s Department of Trade. He has managed a number of projects, among others, internal and external investment projects, both overseas and in China, multilateral projects funded by international organizations such as IFAD, the World Bank, IDB, AsDB, UNDP, OPEC, and bilateral projects (economic cooperation projects funded by the Chinese government).

Mr. Liu has organized or attended some thirty trade and industrial missions over the past five years. His in-depth knowledge and experience of the Chinese market are key assets for Quebec businesses who intend to seize the business opportunities available on this important market.

The activity will be held in French.


  Members Non members
Ticket(s) $165* $235*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


InterContinental Hotel Montreal
360 Saint-Antoine Street W.

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  • To understand Chinese business and trade practices which are deeply rooted in Chinese culture and traditions;
  • To build solid business relations with China and the Chinese thanks to a better understanding of their culture;
  • To learn about the business consequences of cultural differences between Quebecers and the Chinese;
  • To improve your Chinese development strategy and increase your business’s chances for success.


  • To better collaborate with your Chinese partners thanks to an understanding of the basics of their etiquette;
  • To communicate, dialogue and negotiate harmoniously with the Chinese;
  • To decipher the motivations and interests of your Chinese counterparts to better develop your negotiation strategies;
  • To anticipate the business consequences inherent to the type of business you are dealing with;
  • To get to know the specificities of the Chinese communities in Quebec and Montréal;
  • To learn by business cases the livings and lessons of Quebec’s companies in China.


  • Anyone intending to develop a presence in China;
  • Businesses with operations in China;
  • Business people called upon to visit Chinese businesses;
  • Executives and engineers involved in projects with China;
  • Businesses and organizations who employ or welcome Chinese people;
  • Entrepreneurs who intend to launch a business on the Chinese market;
  • Individuals who are curious about China and the art of business in this country.

China is in your reach. Seize the opportunity!

In collaboration with:

  • EDC
The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)