International Trade

Fashion: tools to sell effectively in the U.S.

Beginner’s Guide Fashion Export to the USA

Thursday, January 23, 2014 from 8:30 A.M. to noon


Patrick Thomas

Patrick Thomas

General Manager Apparel Connexion
Co-Founder Thomas & Lugert Intl.

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Patrick Thomas is Co-founder and Managing Director of Thomas & Lugert International, an export development consulting firm providing strategy development and implementation services exclusively to the fashion industry and related supply chain companies.

In addition, he has been the Executive Director of the Apparel Human Resources Council of Canada since 2012.

His career in the apparel industry started in 1985 as manager of the export and brand development of Ma Divine Clémentine, a Montréal children’s apparel company until 1998, when he was appointed as Executive Director of the Children’s Apparel Manufacturers Association. He successfully managed the organization until 2008, when he became Executive Director of Apparel Quebec. Throughout these years, he successfully organized export trade missions and export related training programs.

He distinguishes himself with a hands-on, personal approach, guiding his clients successfully through issues related to international marketing, specialized distribution and strategic partnerships.

Speaker Speaker
Alan Milstein
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  Jack Lenet
Tenel Customs Consultants
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The activity will be held in French and English


  Members Non members
Ticket(s) $165* $235*
* Taxes not included. Become a Member

By phone
514 871-4001

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


InterContinental Hotel Montreal
360 Saint-Antoine Street W.

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  • To get a detailed portrait of the U.S. fashion market landscape
  • To make use of a guide on logistics and required audits with regard to due diligence in the United States;
  • To benefit from practical advise on establishing and doing business in this huge market


  • How to position yourself in the U.S. market
  • Key statistics for apparel in USA
  • Rules and regulations of export
  • How to choose a trade show or territory
  • How to select and negotiate with representatives
  • The way to successfully enter the U.S. market and the challenges you may have to face through the testimony of a recent new exporter.

At the end of this workshop, each participant will receive:

  • The PowerPoint presentations
  • An exporting apparel to the United States Guide
  • Operations toolkit
  • The list of Canada & Quebec Government offices in USA
  • Contact information for customs broker and Export Development Canada (EDC)


  • Businesses aiming to developp their presence in the U.S.
  • Local designers seeking to learn more about the potential of the American market
  • Companies that are beginning to export their products to the USA
  • Business people working in the fashion sector

This presentation has been prepared for small apparel companies desiring expansion to the U.S. market. Companies planning to expand to the U.S. should already be well distributed in Canada and consider the financial commitment to the expansion.

Set off to conquer the U.S. fashion market!

Receives financial support from:

Finances et Économie Québec

Finances et Économie Québec

WTC Montréal is a member of:

Commerce International Québec