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WHY TAKE PART?
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- To equip yourself for effectively developing the full potential of your business on this top emerging market;
- To learn about strategic steps to implement when progressing through negotiations toward a presence in Brazil;
- To benefit from case studies entirely based on factual evidences from over two decades of hands-on experience with the Brazilian market;
- To gain working knowledge about key aspects of doing business with Brazil, its history, evolution, innovation and consumption power.
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WHO SHOULD TAKE PART?
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- Businesses facing the challenges of diversifying across cultural borders with emerging markets, in particular Brazil
- Executives and staff required to implement diversification strategies
- Consultants, trainers and MBA candidates in international business
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TRAINING PLAN
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A Top Emerging Market – Brazil
- Knowledge base, innovation, leadership, gains & struggles
- R&D programs history, Brazil Zero-Hunger, Health to All
- Olympics, World Cup, hydro power, consumption power
- Cultural behaviours and emerging markets
- Layers for market presence and human resources
Across Cultural Barriers
- Analyzing business environments
- Module I – Evaluating (inward exercise)
- Module II – Estimating (external environment)
Market Entry Strategic Aspects
- Developing business relationships
- Module III – Engaging (there is a partner)
- Module IV – Entering (market control)
- Module V – Excelling (scenario planning)
Case studies 9 & 10 |
| Learn about an effective methodology tool tailored to Brazil to maximize the benefits of this market for your business! |
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DATE AND LOCATION
Thursday, February 2, 2012
from 8:30 a.m. to noon
InterContinental Hotel Montreal
360 Saint-Antoine Street W.
 Square-Victoria
 Neighbourhood map |
COST
Members: $155*
Non-members: $225*
The workshop expenses are tax deductible (provincial and federal).
The cost of the workshop is eligible as an expense under the 1% Training Investment Act. |
REGISTRATION
 On line
 By fax
 514 871-4001 |
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LUIZ C. ESTEVES
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Luiz has been entrusted with management and directorship responsibilities at markets worldwide in cross-cultural settings that include China and Brazil. Since 1996, he has been providing management consulting services to exporters in Quebec, Ontario and Atlantic Canada interested in the Brazilian market.Read more [+]
His client roster comprises large corporations, SMEs, start-ups and the federal government, in consulting and advisory roles leading to pioneering Health agreement recently signed by Canada and Brazil.
Luiz was present as invited member in the Canadian government's Team Canada '98 business visit to Brazil, sits by invitation on McGill University's Business Management and Entrepreneurship Programs Committee, and presently consults to Quebec First Nations on use of ICTs in health.
He is writing a second book now on exporting across cultural borders and penetrating foreign markets as hands-on case studies on steps for developing sustainable presence in the emerging market powerhouses.
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The "Exporting Quebec" initiative is produced in cooperation with the Caisse de dépôt et placement du Québec, Export and Development Canada and La Presse.
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WTC Montréal receives financial support from
Canada Economic Development.
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Affiliated with the World Trade Centers Association
(WTCA)
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Cancellation policy:
No reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at achat@ccmm.qc.ca will be accepted.
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