International Trade

U.S. Marketing Strategy

A clear vision of the marketing stakes and factors of success in sales on this market!

Friday, March 22, 2013 from 8:30 A.M. to noon


Pierre Trudel

Pierre Trudel

Customer relations coach

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Specialized in North American markets, Pierre Trudel is a customer relations coach and teaches marketing and international business at HEC Montréal (Faire affaire avec les États-Unis and “International Marketing and Business Under NAFTA”).

He was president of a chapter of the Chicago-based American Marketing Association. He successfully supported the sales and marketing efforts of Canadian and European businesses in 46 U.S. states.

The Les Affaires magazine often seeks his opinion regarding the factors which led to the success of businesses active on the American market.

The activity will be held in French.


  Members Non members
Ticket(s) $155* $225*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Delta Centre-Ville
777 University Street

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  • To help you better understand the business practices and marketing strategies on this market;
  • To discover the importance of your decisions in regard to the regions to target, the products and services to market, as well as the distribution network and means of communications to choose;
  • To improve your odds of success on the American market;
  • To grasp the strong competition and resistance opposed to Canadian businesses and products.


  • The favourable attributes and opportunities of the nine North American regions;
  • Successful behaviours in each region for a Canadian business;
  • American market trends in terms of sales, marketing and communications;
  • How to assess and choose your sales model at the launch and growth stages;
  • How to adapt or renew your communications plan (budget, means and tools);
  • The reasons why our homegrown businesses fail or succeed in the U.S.


Businesses aiming to strengthen their presence in the U.S., and more specifically the following:

  • Top executives
  • Sales managers
  • Marketing managers
  • Business development managers

Take advantage of the full potential this market offers!

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)