International Trade

Successfully sell to the chinese

Implement a business strategy to reach the Chinese consumer

Thursday, February 21, 2013 from 8:30 A.M. to noon


Chia-Yi Tung

Chia-Yi Tung

President and Founder

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A dynamic and passionate speaker, Chia-Yi Tung has, since 2004, helped several companies and multinationals—such as Aquilini, Cirque du Soleil, Bombardier, and Camoplast Solideal—achieve their business goals. An exceptional and inspiring president and lecturer, Chia-Yi leaves no one cold when it comes to business: audiences are immediately captivated by her energy.

Specializing in international marketing and Asian cultures, Chia-Yi provides Asian marketing-communication services to companies that aim to establish themselves in Asia or that are seeking a local ethnic clientele. Chia-Yi’s career and openness to the world have helped her understand and easily assimilate the different cultures of the East and the West to the benefit of her clients.

Thanks to her talent and her unparalleled dynamism, her numerous achievements in branding, marketing-communications, and web-communications have brought Chia-Yi many national and international awards. She was a finalist in the 2009 Femmes d’affaires du Québec Awards, and she is also an important figure among businesswomen from Quebec’s Asian communities.

The activity will be held in French.


  Members Non members
Ticket(s) $155* $225*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Ministère des Finances et de l’Économie
393, St-Jacques Street W. – Tower South - 4th floor, suite 400

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Why you should attend?

  • To succeed in selling your company’s products and services to Chinese consumers;
  • To understand the particular needs and expectations of Chinese consumers;
  • To learn about the context in which they live, an essential element for a winning positioning strategy;
  • To further your knowledge of the key marketing aspects you need to understand in order to increase your sales in China.

What will your learn?

  • Chinese consumer market trends;
  • The particular way in which Chinese consumers make their buying decisions;
  • How to identify a product’s target market within the Chinese cultural context;
  • How to develop a promotional plan aimed at making sales in China;
  • How to arouse interest for your products among Chinese consumers;
  • The importance of increasing your brand awareness in China.

Who should attend?

  • Managers of businesses operating in China who are planning to increase their business in the country;
  • Vice-Presidents and directors of sales, marketing, communications, distribution, and customer service;
  • Export advisors.

Maximize your chances of selling your products to Chinese consumers.

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)