International Trade

Brazilian cultural aspects

Ensure your success on this market!

Thursday, April 11, 2013 from 8:30 A.M. to noon


François Godbout

François Godbout

Commercial Advisor, economic sector Québec Government Office in São Paulo
Ministère des Relations internationales, de la Francophonie et du Commerce extérieur

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Managed and developed his own industrial enterprises at an international level, through all inherent stages including the development of new products and services, automation, implementation of quality assurance standards and sourcing new markets.

Following the sale of his businesses, he undertook a second career as a consultant in international affairs, where his main achievements consisted of developing and carrying out a variety of economic development projects. Other achievements included investment, business development and negotiation of partnerships involving manufacturing firms as well as private and public institutions of domestic and foreign scope.

After leading Défi Innovation Estrie from 2009 to 2012, he is currently the Strategic Advisor to Economics Affairs for the Government of Quebec - Canada, in its Sao Paulo Office - Brazil, supporting business export projects and strategic partnerships, as well as institutional and scientific collaborative research and innovation programs.

The activity will be held in French.


  Members Non members
Ticket(s) $155* $225*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


InterContinental Hotel Montreal
360 Saint-Antoine Street W.

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  • To understand Brazil’s culture and business practices;
  • To better grasp how Brazilian businesses operate;
  • To tool up to successfully tackle the Brazilian market;
  • To prepare for negotiating effectively with Brazilian counterparts;
  • To learn to manage cultural differences and take them into account in how you approach this market.


  • Brazil’s economic and political environment;
  • The cultural parameters to consider in your market development;
  • Your Brazilian partners’ commercial methods – advice and pitfalls to avoid;
  • Negotiation processes;
  • The importance of cultural differences and related risks;
  • Managing your implementation in Brazil.


  • Businesses operating in Brazil or intending to develop their presence there;
  • Executives and employees who travel to Brazil for business;
  • Sales, marketing, distribution, procurement and logistics managers;
  • Export advisors.


Maximize this market’s spin-offs for your business!

In collaboration with:

  • Export Québec
The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)