International Trade

International Marketing Strategy

Thursday, February 13, 2014 from 8:30 A.M. to noon


André R. Aura

André R. Aura

Corporation Six Continents

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André R. Aura, President and Founder of Marketing Six Continents Inc., also known as Corporation Six Continents, holds a finance BA from UQAC and an MBA from Concordia University. He has operated in the international marketing field since 1982, initially on behalf of private businesses (manufacturers and management school). From 1990 on, he joined a consulting firm where he became an advisor.

In 1992, he founded Marketing Six Continents Inc., an international marketing and management consulting agency specialized in helping SMEs develop their optimal markets, mainly in terms of industrial products and services and high technology in Canada, the U.S. and some European and Latin American countries.

To this day, Corporation Six Continents advisors have helped more than 900 businesses launch or continue their local and international marketing efforts. In addition, Corporation Six Continents has entered agreements with similar agencies elsewhere in the world in order to better serve its clients.

André R. Aura is also a renowned speaker. Many private and governmental organizations ask him to organize and facilitate workshops and seminars on various topics related to marketing and international trade, both in the province of Quebec and across Canada.

Finally, Mr. Aura speaks French, English and Spanish, and is a member of a number of business associations, including World Trade Centre Montréal and Montréal International. He has also been directing member of International Trade Professionals Association.

The activity will be held in French.


  Members Non members
Ticket(s) $165* $235*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


InterContinental Hotel Montreal
360 Saint-Antoine Street W.

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Why attend this workshop?

  • To learn to define your product or service from a marketing standpoint in order to make your mark on local international markets. You have to understand what you are offering before you market it internationally.
  • To explore how you can identify the target markets to conquer while taking into account your business’s resources and its mid- and long-term business objectives.
  • To discover how a product or service available internationally represents a sum of attributes and benefits that will be sure to alleviate business risks for the foreign buyer or partner.


  • The strategic marketing thinking that will allow you to position and differentiate your business on export markets;
  • The choice of target markets based on the advantages and benefits offered by the business’s products or services;
  • The risks/benefits dynamics for clients in an international culture and business context.


  • Owners and managers of small and mid-sized manufacturing or services businesses that intend to expand to a new market;
  • Owners and managers of businesses aiming to better structure their export market development.

Get fully prepared to conquer international markets!

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)