Best Business Practices

How to build and optimize your network with LinkedIn

Thursday, May 19, 2016 from 8 A.M. to noon


Renée Fortin

Renée Fortin

Vice President, Associate and Co-owner

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Renée Fortin is a bilingual marketing, digital media, and business development professional with over 28,000 hours (more than 15 years) of experience, including at least 10,000 hours on LinkedIn since 2007.

As a communicator focused on digital technology, she held several sales positions in Quebec’s major media early in her career. An analytical and creative leader, she has spent the last few years as a B2B strategy advisor for advertising agencies and their clients. Over this same period, she developed a personalized LinkedIn training program to help businesses and individuals in her industry become familiar with digital technology and branding, which needs to be adapted for social networks. Her aim is to motivate the industry in its online business development, so that it can become more competitive on the local and international markets—Quebec companies have been lagging slightly in this respect in recent years.

Since 2014, Ms. Fortin has been the Vice President, Partner, and Co-owner of l’entremetteuse, a talent recruitment agency specializing in communications and 360° marketing. Together with her team, she provides ongoing support for Quebec human resources professionals, ad agency creatives, and entrepreneurs in their personalized search for talent.

Renée Fortin is also an interactive trainer at Campus Infopresse, and regularly posts articles relating to marketing on her LinkedIn profile and her company’s social media to help further the knowledge of her peers.

You can find Renée @:
2001 University Street, 17th Floor, Montreal (Quebec) H3A 2A6
Phone: 514 669-2921, extension 4520



This interactive training session has been developed to meet the needs of companies looking to make the leap into enterprise social networking, and to make more extensive and effective use of the LinkedIn professional tool.

Here are just some of the benefits of taking part:

  • Understand how LinkedIn can be a powerful vehicle for business development, marketing, sales, and brand image
  • Learn more about the best practices for staying competitive

What will you learn?

Who is this for?

The activity will be held in French.


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* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • How to use your network and optimize your LinkedIn profile
  • The advantages of including LinkedIn in your strategy
  • Relevant advanced features of LinkedIn
  • Certain key marketing and social media concepts
  • How to use social media to foster conversation with a potential client
  • Monitoring and content management tools


  • Administrators
  • Communications, marketing, social media, sales, and HR professionals and managers
  • Business development managers

Take the leap into the world of social media!