Best Business Practices

CRM: learn how to use it to improve sales

Thursday, November 3, 2016 from 8 A.M. to noon


Yves Renaud, MBA

Sales coach and trainer
YR Consultant

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Yves Renaud leads a career in sales and B2B marketing. He has worked for service providers targeting local and international markets. For the past four years, he has been helping SMEs implement a rigorous sales methodology, focused on an in-depth knowledge of customer needs and behaviours. In his training sessions, he incorporates the required tools and promotes the implementation of a sales process specific to each company in order to optimize the team’s performance for better profitability.

An excellent communicator with a varied background in strategic sales and marketing management, Mr. Renaud is a coaching resource who puts an emphasis on getting results.

Yves Renaud is accredited as a trainer by the Commission des partenaires du marché du travail and is a member of the Sales Management Association in the United States, where he is an active participant in the annual Sales Force Productivity Conference. He is a graduate of the Executive MBA program at UQAM’s School of Management.


  • To find out how to systematically manage opportunities and your sales cycle using a CRM database
  • To determine your needs in order to develop your sale team’s skills
  • To learn how to target and prioritize commercial activities that will further your growth

What will you learn?

Who is this for?

The activity will be held in French.


  Members Non members
Ticket(s) $169* $239*
* Taxes not included. Become a MemberRegister


Online >By fax > By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.

Registration deadline

November 01, 2016


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • Smart data in the era of big data and social selling
  • Prospecting and the advantages of a CRM database
  • Best practices, as illustrated by case studies
  • CRM statistics and reports; dynamic feedback on current efforts


  • Sales Directors
  • Marketing Directors
  • Account Managers
  • Sales Reps
  • Business Development Directors
  • Presidents
  • General Directors
  • Customer Service Directors

Add to cart

Description Price Qty Amount*
CRM: learn how to use it to improve sales, November 3, 2016 (Ticket(s)) $239.00 $0.00*

* Taxes not included.

Are you a member?

You must register in order to benefit from the member rate.

Wish to become a Board of Trade member?

Call us at 514 871-4000, ext. 4016 or apply for membership online.