Best Business Practices

Facebook: understanding the platform as a means of effective marketing

Tuesday, November 15, 2016 from 8:30 A.M. to noon


Frederic Gonzalo

Speaker and consultant
Gonzo Marketing

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This workshop will be given by Frederic Gonzalo, a marketing and communications enthusiast with over 20 years of experience in the business world, both in Canada and abroad. In early 2012, he founded Gonzo Marketing and became a marketing strategy consultant, speaker, and trainer on the use of new technology (Web, social media, mobility).

Since 2013, his blog has been one of the Top 10 in Canada in the “Business, Marketing, and Social Media” category, and he has authored three books on content marketing, the drafting of marketing plans, and best practices in social media.

He regularly works with various online publications, in addition to appearing as a marketing expert on a variety of programs on radio (Radio-Canada, FM93) and television (Télé-Québec, MAtv, Canal Argent, Radio-Canada), and for various other media (La Presse, Montreal Gazette, TourismExpress, Pax Magazine, etc.).

Over the last three years, Frederic has held over 150 work sessions, talks, and workshops, in English and in French, in Quebec, elsewhere in Canada, in the United States, and in Europe!


With its 1.6 billion users, over 63% of whom use it on a daily basis, Facebook offers an unparalleled opportunity to speak to consumers and decision-makers. It can also be used as a communications, sales, or marketing tool, both in B2C and B2B contexts.

The activity will be held in French.


  Members Non members
Ticket(s) $169* $239*
* Taxes not included. Become a MemberRegister


Online >By fax > By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.

Registration deadline

November 14, 2016


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • How Facebook works and its role in the current social media and digital marketing ecosystem: its algorithm, its security settings, its main features, etc.
  • Tricks and tips for managing a community and getting good organic results, notably via Facebook Live.
  • Opportunities to use profitable tactics, and how they can potentially apply to your company through the use of Facebook advertising.


  • Business owners
  • Marketing managers
  • Communications managers
  • Social network managers

NOTE: This is an intermediate level workshop. You should already have a Facebook page if you wish to participate. In addition, a laptop is required for the workshop (cannot be substituted with a tablet or smartphone).

Add to cart

Description Price Qty Amount*
Facebook: understanding the platform as a means of effective marketing, November 15, 2016 (Ticket(s)) $239.00 $0.00*

* Taxes not included.

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You must register in order to benefit from the member rate.

Wish to become a Board of Trade member?

Call us at 514 871-4000, ext. 4016 or apply for membership online.