Best Business Practices

Web-based marketing: From strategy to results

Thursday, October 16, 2014 from 8:30 A.M. to noon


Sébastien Tremblay

Sébastien Tremblay

Partner and Co-Founder
FLY Conseils

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A web professional, Sébastien Tremblay is a partner at and co-founder of FLY Conseils, a Montréal web strategy agency. After receiving his bachelor’s degree in administration from HEC Montréal, Sébastien pursued his studies to further his knowledge, obtaining an M.Sc. in e-commerce.

As a web specialist, he combines strategic and tactical approaches to digital technology to come up with practical recommendations. Whether for attracting visitors, converting leads or optimizing websites, Sébastien knows how to achieve optimal results. Since 2009 through FLY Conseils, he has contributed to the success of web projects for some 100 organizations, gaining extensive experience and demonstrating his professional, practical and results-driven side.

Since 2013, when he helped design the MPA Web Marketing training, he has been travelling Quebec to help businesses better understand the strategic value of the web for their organizations.


In the era of social media, a website is indispensible to maximizing your chances of success. By providing practical tips, this introductory workshop will guide you through the development of a web marketing strategy that will deliver results.

Attend this workshop to:

  • Understand proposals from web service providers
  • Become familiar with major web-related principles and technical terms
  • Learn the steps to developing an online marketing strategy
  • Measure the performance of your website

Instructive approach

  • Website presentations and tours
  • Activity workbook and practical exercises
  • Group discussions to clarify the concepts discussed and allow you to apply them in your organization

What will you learn ? Who is it for

The activity will be held in French.


  Members Non members
Ticket(s) $167* $237*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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The following elements will be addressed:
  • Planning an online marketing strategy
  • Creating a website adapted to your clientele
  • Selecting a specific type of website and its design
  • Steps involved in taking a website online and website maintenance
  • Attracting qualified visitors
  • Positioning, search engine optimization, social media, web advertising, and client relations
  • Measuring results
  • Performance indicators
  • Using Google Analytics


  • Business leaders
  • Marketing, operations, human resources, and IT directors and managers
  • Sales and customer service directors and managers

In collaboration with:

  • ADB