Best Business Practices

Introduction to web marketing: from strategy to results

Thursday, February 18, 2016 from 8:30 A.M. to noon


Mirzet Kadric

Mirzet Kadric

Fly Conseils


In the era of social media, a website is indispensible to maximizing your chances of success. By providing practical tips, this introductory workshop will guide you through the development of a web marketing strategy that will deliver results.

Attend this workshop to:

  • Understand proposals from web service providers
  • Become familiar with major web-related principles and technical terms
  • Learn the steps to developing an online marketing strategy
  • Measure the performance of your website

Instructive approach

  • Website presentations and tours
  • Activity workbook and practical exercises
  • Group discussions to clarify the concepts discussed and allow you to apply them in your organization

What will you learn ? Who is it for

The activity will be held in French.


  Members Non members
Ticket(s) $169* $239*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

Get directions >


The following elements will be addressed:
  • Planning an online marketing strategy
  • Creating a website adapted to your clientele
  • Selecting a specific type of website and its design
  • Steps involved in taking a website online and website maintenance
  • Attracting qualified visitors
  • Positioning, search engine optimization, social media, web advertising, and client relations
  • Measuring results
  • Performance indicators
  • Using Google Analytics


  • Business leaders
  • Marketing, operations, human resources, and IT directors and managers
  • Sales and customer service directors and managers

In collaboration with: