International Trade

Trade fairs and exhibitions

Three times the results, 20% fewer expenses

Thursday, March 12, 2015 from 8 A.M. to noon


Julien Roy

Julien Roy

President, consultant and speaker
Face to Face Marketing

More information >
  • Has been a trainer, consultant and speaker for over 20 years.
  • Teaches practical and concrete techniques.
  • Has trained employees from over 5000 companies.
  • Gives talks across Canada and Europe and is known for giving instructive, practical and humour-filled presentations.


This workshop will provide you with logical and economical solutions that will transform your exhibitions into activities that are three times as profitable, on a lower budget.

More specifically, you’ll discover:

  • The 4 key elements of a successful and profitable exhibition
  • How to draw more people to your stand
  • Why and how to calculate and increase the “rate of interaction with prospects”
  • 10 ways of tracking prospects
  • How to use new technologies and social networks

What will you learn ? Who is it for?

The activity will be held in French.


  Members Non members
Ticket(s) $167* $237*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • How to choose the most profitable trade fairs
  • How to determine the best locations on site
  • Various stand formats, styles, and designs
  • How to most effectively arrange your space
  • How to use promotional activities to their full potential
  • How to make good use of documentation
  • How to form a winning team
  • How to calculate and measure your return on investment


  • Presidents and owners of small and medium-sized businesses
  • Serious entrepreneurs seeking new clients
  • Marketing, sales, advertising, and business development directors
  • Sales trainers
  • Professionals in the field of advertising
  • Event managers

Without a doubt, the most surprising, most interesting, and—above all—most relevant workshop you will attend.

In collaboration with:

  • EDC
The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)