International Trade

Preparing an international business plan

Understand the relevance of such an approach

Friday, April 24, 2015 from 8:30 A.M. to noon


Guillaume Cariou

Guillaume Cariou

Chief analyst
Mercadex International

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Holding a Sciences Po Rennes diploma (economy and finance) as well as a masters in management from HEC Montréal (international management), Guillaume Cariou has been chief analyst at Mercadex International since 2006.

He is in charge, among other things, of the execution and coordination of studies and market analyses, as well as of the elaboration of marketing plans for national and international clients.

He was formerly a market analyst at GRAMI (Groupe de recherche et d’analyse des marchés internationaux) for more than two years, during which he conducted B2B studies intended for businesses interested in foreign expansion.

Guillaume Cariou speaks French, English and German.


This workshop highlights the importance of strategic preparation as well as the reasons why time and money should be invested in such an approach.

The international business plan is an indispensible tool for entrepreneurs intent on paving the way for their success and on ensuring the collaboration of the various economic players.

  • Understand the relevance of an international business plan;
  • Improve the targeting and selection of products and markets in an international context;
  • Choose the best strategies to adopt as part of an international business plan;
  • Learn how to kick off the implementation of such a business plan.

The activity will be held in French.


  Members Non members
Ticket(s) $167* $237*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • The presentations are illustrated by examples and exercises.
  • A case study eases the integration of the proposed approach.
  • A video presents the experiences of Biomomentum de Laval et de Netpak de Montréal.
  • Documentation including the information necessary to develop an international business plan, advice and references will be handed at the workshop.

This workshop will allow your business to leverage a structured approach to succeed on international markets and assess the risks you are willing to take.

WTC Montréal receives financial
support from Canada
Economic Development.


Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

In collaboration with:

  • EDC
  • ADB