International Trade

Taking advantage of market studies

Assess the potential of targeted markets for your international expansion

Friday, November 20, 2015 from 8:30 A.M. to noon

Speaker

Guillaume Cariou

Guillaume Cariou

Chief analyst
Mercadex International

More information >

Holding a Sciences Po Rennes diploma (economy and finance) as well as a masters in management from HEC Montréal (international management), Guillaume Cariou has been chief analyst at Mercadex International since 2006.

He is in charge, among other things, of the execution and coordination of studies and market analyses, as well as of the elaboration of marketing plans for national and international clients.

He was formerly a market analyst at GRAMI (Groupe de recherche et d’analyse des marchés internationaux) for more than two years, during which he conducted B2B studies intended for businesses interested in foreign expansion.

Guillaume Cariou speaks French, English and German.

WHY YOU SHOULD ATTEND

This group workshop will give you the opportunity to acquire robust, avant-garde concepts and practices that can be immediately applied to your international market studies.

Here are just some of the benefits of taking part:

  • Understand how to prioritize your foreign market information needs:
    • Potential clientele and associated trends
    • Competition
    • Distribution networks and intermediaries
    • Retail networks
    • Buying process and criteria
    • Etc.
  • Identify the type of research it would be preferable to carry out to get a clear idea of your potential on a foreign market
  • Find out which sources to focus on to obtain quality market information
  • Get case studies of businesses that have effectively carried out international market studies

WHAT WILL YOU LEARN ABOUT?   WHO IS IT INTENDED FOR?

The activity will take place in French

Prices

  Members Non members
Ticket(s) $169* $239*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training
lleblond@ccmm.qc.ca

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at achat@ccmm.qc.ca will be accepted.

Location

Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000
Montréal

Get directions >




WHAT WILL YOU LEARN ABOUT?

  • How to prioritize your foreign market information needs
  • How to find the best sources at your disposal to carry out an effective international market study
  • The tools within your reach for gathering the most relevant data
  • Interview and field research guides that can help support your efforts

WHO IS IT FOR?

    Business leaders, entrepreneurs, and sales and marketing directors seeking to further their knowledge on international market research.

The market study, a cornerstone of your international business plan!

In collaboration with:

  • EDC
The "Exporting Québec" initiative 
is produced in cooperation with:

 
Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

 
Affiliated with the World Trade
Centers Associations

(WTCA)

Canada Economic Development   World Trade Centers association (WTCA)