International Trade

Selling to major retail chains

Be prepared to become a supplier to major chains

Friday, May 29, 2015 from 8:30 A.M. to noon


André R. Aura

André R. Aura

Corporation Six Continents

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André R. Aura, President and Founder of Marketing Six Continents Inc., also known as Corporation Six Continents, holds a finance BA from UQAC and an MBA from Concordia University. He has operated in the international marketing field since 1982, initially on behalf of private businesses (manufacturers and management school). From 1990 on, he joined a consulting firm where he became an advisor.

In 1992, he founded Marketing Six Continents Inc., an international marketing and management consulting agency specialized in helping SMEs develop their optimal markets, mainly in terms of industrial products and services and high technology in Canada, the U.S. and some European and Latin American countries.

To this day, Corporation Six Continents advisors have helped more than 900 businesses launch or continue their local and international marketing efforts. In addition, Corporation Six Continents has entered agreements with similar agencies elsewhere in the world in order to better serve its clients.

André R. Aura is also a renowned speaker. Many private and governmental organizations ask him to organize and facilitate workshops and seminars on various topics related to marketing and international trade, both in the province of Quebec and across Canada.

Finally, Mr. Aura speaks French, English and Spanish, and is a member of a number of business associations, including World Trade Centre Montréal and Montréal International. He has also been directing member of International Trade Professionals Association.


  • To learn how to arouse the interest of large retail chains; how to better sell yourself, negotiate and build business relationships.
  • To learn of the advantages and drawbacks of carrying out transactions with retail chains.
  • To be well informed of the requirements and particularities of dealing
    with retail chains.
  • To know how to evaluate your degree of flexibility during negotiations.
  • To develop a promotional programme aimed at sales to retail chains.
  • And finally, to be able to make an informed decision on whether or not to sell to large retail chains.

Who is it for?

The activity will take place in French


  Members Non members
Ticket(s) $167* $237*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


Board of Trade of Metropolitan Montreal
380 St. Antoine Street W. Suite 6000

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  • Vice Presidents, Directors, and Counsellors – Marketing and Sales
  • Vice Presidents and Directors – Distribution


Maximize your chances of selling to retail chains.

In collaboration with:

  • EDC
  • ADB