International Trade

Webinar – Trade Fairs and Exhibitions

Tricks and Tips in 90 minutes

Thursday, January 28, 2016 from noon to 1:30 P.M.


Julien Roy

Julien Roy

President, consultant and speaker
Face to Face Marketing

More information >
  • Has been a trainer, consultant and speaker for over 20 years.
  • Teaches practical and concrete techniques.
  • Has trained employees from over 5000 companies.
  • Gives talks across Canada and Europe and is known for giving instructive, practical and humour-filled presentations.


Here’s a quick and practical introduction to profitable trade fair participation. Learn the basics to transforming your exhibitions into activities that are three times as profitable.

What will you learn? Who are they for?

Subscribe also to the workshop Thursday, April 7, 2016 from 8:00 am to noon to learn all there is to know about trade fairs and how to make them successful and profitable operations.

The activity will be held in French.


  Members Non members
Ticket(s) Webinar $75* $95*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.




Get advice, tricks, and tips you can start using at your next event. Learn:

  • Three tips for determining a good location for your booth
  • The five basic ingredients of an attractive booth
  • Why and how to measure the “rate of interaction with potential clients” and how to increase it
  • The three types of presenters that make up a high-performance team
  • The most effective promotional activities
  • The four steps to persuading in just four minutes


  • Presidents and owners of small and medium-sized businesses
  • Entrepreneurs seeking new clients
  • Marketing, sales, advertising, and business development directors
  • Sales trainers
  • Advertising professionals
  • Event managers


In collaboration with:

  • EDC

In partnership with:

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)