International Trade

Webinar: Trade fairs and exhibitions

Tricks and tips in 90 minutes

Wednesday, August 26, 2015 from noon to 1:30 P.M.


Benoit Morin

Benoit Morin

Speaker and consultant
Face to Face Marketing

More information >
  • Benoit is passionate about face to face marketing and public speaking communication. His personable nature and in-depth understanding of human communication have made him a master in the art of face to face marketing.
  • For the past 15 years, he has trained hundreds of people and spoken before audiences numbering into the thousands. Benoit has also collaborated and helped numerous companies to maximize their participation at trade shows in Canada and the USA.
  • Curious, passionate, approachable and creative, Benoit always strives to offer the best. His ability to generate new opportunities and ideas that are simple yet effective combined with his extensive experience in business, trade shows and networking have been a major asset. He has not only helped people reach their business objectives, but surpass them.

Short on time? Here’s a quick and practical introduction to profitable trade fair participation. Learn the basics in this webinar.

Get advice, tricks, and tips you can use starting at your next event.

What will you learn? Who are they for?

Special offer* Subscribe also to that other activity to learn all there is to know about trade fairs.

October 1, 8:30 am to noon – workshop: Three times the results, 20% fewer expenses


Julien Roy

Julien Roy

Face to Face Marketing

More information >
  • A trainer, consultant, and lecturer for over 20 years
  • He teaches practical and concrete techniques based on the latest research on exhibitions
  • His presentations are motivating and humorous, instructive and practical
  • He has trained and worked with employees from over 5,000 firms
  • He has given hundreds of talks across Canada and in Europe

In this half-day workshop, you’ll learn how to use tools that will transform your exhibitions into activities that are three times as profitable.


The activity will be held in French.

Take advantage of a special rate when you register for both activities:


  Members Non members
Ticket(s) Webinar $75* $95*
Ticket(s) Workshop $169* $239*
Ticket(s) Webinar + Workshop $195* $295*
* Taxes not included. Become a Member

By phone
514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.




  • 3 tips for determining a good location for your booth
  • The 5 basic ingredients of an attractive booth
  • Why and how to measure the “rate of interaction with potential clients” and how to increase it
  • The 3 types of presenters that make up a high-performance team
  • The most effective promotional activities
  • The 4 steps to persuading in just 4 minutes


  • Presidents and owners of small and medium-sized businesses
  • Entrepreneurs seeking new clients
  • Marketing, sales, advertising, and business development directors
  • Sales trainers
  • Professionals in the field of advertising
  • Event managers

Become a trade fair expert and improve the results of your next activity!

In collaboration with:

  • EDC

In partnership with:

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
WTC Montréal receives financial
support from Canada
Economic Development.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)