International Trade

Webinar – How to sell your software internationally

Recruit, mobilize and motivate partners

Wednesday, December 10, 2014 from noon to 1:30 P.M.


Michel Dionne

Development strategy consultant and coach

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Michel Dionne is a HEC Montréal administration graduate. He has authored two books published by Éditions Vermette: La télématique and L’audiotex, in addition to another tome entitled La vente relationnelle, published by Presses de l’Université Laval in 2012. He created and hosted a series of televised introductory courses about the internet and CRM which aired on Télé-Québec and Canal Savoir. For nearly 15 years, he was President of the Board of Directors and CEO of Groupe Cerveau and its divisions, VOX Mexico and VOX Technology Europe. Before that time, he worked for five years as a marketing and communications consultant. At the request of Université Laval, he has coordinated its managerial sales and marketing program for the past seven years. He also acts as a growth and development strategy consultant and coach.

This webinar addresses indirect sales of software, whether in the form of licences or in SAAS mode from the cloud, nationally and internationally.

It addresses three business processes, outlining best practices for each one.

Discover how to:

  • Recruit distributors by proposing profitable partnerships
  • Mobilize a distributor’s representatives to devote energy to selling new products or services
  • Keep representatives motivated

The activity will be held in French.


  Members Non members
Ticket(s) $65* $95*
* Taxes not included. Become a Member

By phone
514 871-4001

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.


  • Understand the logic of resellers
  • Develop a distribution program that outlines each party’s role, business requirements and forecast profits
  • Define the terms of a partnership proposal, including contractual terms
  • Structure training for representatives and the breakdown of sales efforts
  • Identify ways to keep representatives motivated


This webinar is for company executives and managers, software developers and their representatives.

Make your distributors your closest allies!

In collaboration with:

  • Ministère de l'Économie, de l'Innovation et des Exportations

In partnership with:


WTC Montréal receives financial
support from Canada
Economic Development.


Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)