Ethan Song’s personal and professional journey is deeply connected to that of Frank + Oak, the company he co-founded in 2012, which continues to be one of Canada’s most inspiring fashion and retail brands.
A first generation Chinese immigrant, Song quickly understood the importance of creating his own path, redefining and pushing his limits. Armed with a creative mindset and a Bachelor’s Degree in Computer and Electrical Engineering from the University of British Columbia, the budding entrepreneur set out to explore the limits between art and technology, and the ways in which they can intersect to create unique experiences.
From Shanghai to Paris, Vancouver to Montréal, Song kept adding strings to his bow, developing his career on various continents, always aiming to redefine traditional commerce. This goal rested on a deep understanding that companies should be defined by a convergence of ideas and people around common interests, and not simply be a reflection of current trends. Convinced that products and experiences should come together to create culture and community, Song put what he had learned to work, creating his own company. Joining forces with Hicham Ratnani, his childhood friend and fellow entrepreneur, he created Frank + Oak, a project that takes an inventive approach to effectively integrating design and technology.
Today, Frank + Oak continues to set itself apart as a brand that redefines commerce, pushing its limits, on all fronts—from marketing campaigns to online experience to the product itself. Song, in turn, continues to transform the world around him by constantly collaborating on a wide array of creative and entrepreneurial endeavours.