Montréal, April 7 2016 – The Board of Trade of Metropolitan Montreal and Ubisoft are teaming up to launch InnoBahn, a brand new series of events in which start-ups try to distinguish themselves with an innovative solution to a large corporation’s problem. The first InnoBahn event will be held June 7. Ubisoft and L’Oréal Canada will be the first two large corporations to entertain innovative solutions from start-ups.
InnoBahn will be more than a simple networking event; it will be a springboard for innovative companies. Participating companies and start-ups will receive complete, customized advice from Hyperliens’ expert team of consultants before and after the events. Throughout the process, large companies will be guided in defining their needs for innovation, and start-ups will take part in a session to prepare their pitch. Our intention is to accelerate innovation in large companies by fostering lasting ties and solutions working with start-ups.
“With InnoBahn, we want to show large corporations just how many creative start-ups our business community has that are able to meet their needs in innovation,” said Michel Leblanc, President and CEO of the Board of Trade of Metropolitan Montreal. “But beyond that, from this pool of start-ups we want to support them in finding the one that will help them advance, through InnoBahn’s personalized guidance process. This is what is innovative about the initiative, and it will create rewarding connections for start-ups, large companies and investors.”
“We are very enthusiastic about being involved in starting InnoBahn,” said Francis Baillet, Vice-President, Corporate Affairs at Ubisoft. “This is a new way for us to participate in Montréal’s economic development in a niche that is an integral part of our culture. We also believe that it is in the interest of companies like ours for Montréal to have an ecosystem of innovative, technological and creative businesses. It generates new ideas, new products and new talent in the city, which drives and inspires our company and our employees.”
For the first InnoBahn event, start-ups have until April 29 to submit their innovative solution for the problems presented by Ubisoft and L’Oréal. A jury will select four start-ups for each large company participating in the event. For details, visit our website.
The Board of Trade of Metropolitan Montreal’s InnoBahn event is made possible through the support of Ubisoft and organized in partnership with Hyperliens’ expert team of consultants and Startupfest.
About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal is made up of over 7,000 members. Its mission is to be the voice of Montréal’s business community and to promote the city’s prosperity. It is involved in key areas of economic development, advocating a philosophy of action based on engagement, credibility, proactivity, collaboration, and innovation. The Board of Trade also offers a range of specialized services to individuals and to businesses of all sizes to support them in their growth at home and abroad.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-2015 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit www.ubisoftgroup.com.
Advisor, Media Relations
Board of Trade of Metropolitan Montreal
Phone: 514 871-4000, extension 4042
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Media Relations Officer