Desjardins Business Luncheon

Target's first international retail expansion

The company's plans for Quebec

Tuesday, September 24, 2013 from noon to 2 P.M.


Tony Fisher

Target Canada

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As president, Tony Fisher is responsible for ensuring the Target Canada team achieves revenue, profitability and growth goals while delivering an exceptional shopping experience for Canadian guests when Target stores open in 2013.

Tony began his career with Target in 1999 as a business analyst in Apparel and Accessories. Since then, he has held several positions in Grocery and Hardlines, including roles in Owned Brand food, where he was responsible for growing Target’s private label assortment of Archer Farms and Market Pantry; and in Merchandise Planning, where he was involved in the opening of Target’s first food distribution centers.

During Tony’s time as divisional merchandise manager for Toys and Sporting Goods, he drove Target’s guest-focused culture, and through the use of guest insight and data, he led his team to reconfigure the Toy area to create a more enjoyable and easy-to-navigate shopping experience. Likewise, in Sporting Goods Tony’s team undertook an extensive initiative that analyzed guest demographic and sales data to create unique store-level assortments based on guest preference rather than store size.

Prior to his current role, Tony served as vice president of merchandise operations. In this role he led the teams that launched the first-ever business intelligence and analytics efforts across Merchandising and Marketing, and drove strategic assortment and pricing efforts through analytics and optimization.

Tony graduated from the University of St. Thomas in St. Paul, Minnesota, with a bachelor’s degree in marketing management and a minor in computer science.

Tony lives near Toronto with his wife and three children. He enjoys hockey, baseball, bicycling and spending time with his family.

The speech will be held in english.


  Members Non members
Ticket(s) $85* $125*
Table(s) of 10 $765* $1250*
* Taxes not included. Become a Member

By phone
514 871-4001

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at will be accepted.

Presented by:



Delta Centre-Ville
777 University Street

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  • Hear the president of Target Canada discuss the challenges surrounding his company’s international expansion
  • Learn more about Target’s goals in Quebec
  • Explore the various components that allow the company to respect its brand promise: Expect More. Pay Less.


  • The strategy Target has implemented to position itself on the Canadian marketplace and open 124 stores, including 25 in Quebec, before the end of the year
  • The company’s detailed plans for winning over the province: store location and layout; marketing initiatives; distribution channels
  • Target’s desire to get involved in local communities through its hiring and purchasing policy, as well as through the donation of 5% of its profits to charitable organizations.

Target: winning over Canada and Quebec!

In collaboration with:

  • Alcoa
  • CN
  • Gowlings WLG
  • Hydro Québec
  • Ivanhoé Cambridge
  • Les Affaires
  • SNC Lavalin