As president, Tony Fisher is responsible for ensuring the Target Canada team achieves revenue, profitability and growth goals while delivering an exceptional shopping experience for Canadian guests when Target stores open in 2013.
Tony began his career with Target in 1999 as a business analyst in Apparel and Accessories. Since then, he has held several positions in Grocery and Hardlines, including roles in Owned Brand food, where he was responsible for growing Target’s private label assortment of Archer Farms and Market Pantry; and in Merchandise Planning, where he was involved in the opening of Target’s first food distribution centers.
During Tony’s time as divisional merchandise manager for Toys and Sporting Goods, he drove Target’s guest-focused culture, and through the use of guest insight and data, he led his team to reconfigure the Toy area to create a more enjoyable and easy-to-navigate shopping experience. Likewise, in Sporting Goods Tony’s team undertook an extensive initiative that analyzed guest demographic and sales data to create unique store-level assortments based on guest preference rather than store size.
Prior to his current role, Tony served as vice president of merchandise operations. In this role he led the teams that launched the first-ever business intelligence and analytics efforts across Merchandising and Marketing, and drove strategic assortment and pricing efforts through analytics and optimization.
Tony graduated from the University of St. Thomas in St. Paul, Minnesota, with a bachelor’s degree in marketing management and a minor in computer science.
Tony lives near Toronto with his wife and three children. He enjoys hockey, baseball, bicycling and spending time with his family.