McDonald’s Canada brand transformation story

Monday, September 16, 2013 from noon to 2 P.M.

Speaker

John Betts

John E. Betts

President & CEO
McDonald's Restaurants of Canada Limited

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John Betts, President and Chief Executive Officer, McDonald’s Restaurants of Canada Limited, began his career with McDonald’s in 1970 as a crew member in Southampton, New York, and then held numerous roles of increasing responsibility in the areas of Operations, Field Service, Training and Purchasing throughout the U.S. operations.

In 1993, John was promoted to Vice President in the Greenville Region, and in 1995 took on the role of Regional Vice President in Tampa, Florida. He was promoted to Senior Vice President of the Southeast Division of the U.S. business in 1997. In 2000, he relocated to Oak Brook, Illinois, to serve as Senior Vice President of U.S. Operations and then Global Operations.

In 2003, John served as General Manager of the Michigan Region prior to being named Vice President, National Beverage Strategy.  It was in this role that Mr. Betts was responsible for leading the U.S. business toward contemporary and relevant beverage offerings for consumers.

John then transported his passion for McDonald’s and the beverage business north of the border when he was named President, McDonald’s Canada in 2008.

Throughout a career that spans more than 40 years with McDonald’s, Mr. Betts has been recognized as an outstanding contributor, receiving numerous awards, including McDonald’s Way and Team Excellence awards, and the prestigious Presidents’ Award.

The speech will be held in english.

Prices

  Members Non members
Ticket(s) $84* $125*
Tables(s) of 10 $756* $1250*
* Taxes not included. Become a Member

By phone
514 871-4001

Cancellation policyNo reservations, cancellations or refunds as of 2 days before the event. Participant substitutions are accepted at no extra charge until the event is held. Please note that only written cancellation notices sent by fax at 514 871-5971 or by email at achat@ccmm.qc.ca will be accepted.

Location

Palais des congrès de Montréal
1001 Place Jean-Paul-Riopelle
Montréal

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A UNIQUE OPPORTUNITY TO…

  • Hear from McDonald’s Canada President and CEO about the company's total brand transformation in Canada.
  • Find out how Franchisees and the company came together to turn their business momentum around and elevate the brand in the Canadian marketplace.

AND TO HEAR ABOUT…

  • The bold tactics that sparked a connection with consumers, got the market talking, and accelerated business performance.
  • How McDonald’s was able to transform what the arches stand for in Canada while staying true to their roots.
  • What lies ahead for McDonald’s and why they are staying focused on the customer to continue accelerating performance while managing industry challenges.

Join us to learn more about McDonald’s recipe for success in Canada.