Allstream Morning Trends

The client, at the heart of the strategy

Thursday, April 3, 2014 from 7:30 A.M. to 9 A.M.


Christine Marchildon

Christine Marchildon

Senior Vice-President, Branch Banking
TD Canada Trust
Chair, Quebec Market
TD Bank Group

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Christine Marchildon has over thirty years of experience as a senior executive in large financial institutions. In early 2012, she was appointed Chair of the team that heads TD Bank operations in Quebec. She also holds the position of Senior Vice-President, Quebec Region, TD Canada Trust since May 2004. Her responsibilities consist of developing and implementing the Bank's business expansion strategy in Quebec and providing customers with value-added services. Since her arrival at TD Bank Group in 2004, she has played a leading role in TD Canada Trust's expansion in the personal banking market in Quebec. Under her direction, the TD Canada Trust branch network has increased the number of new service points in the province by 35.

From 2001 to 2004, Ms. Marchildon was Vice-President and General Manager, Quebec Region, BMO Harris Private Banking. Her mandate was to implement an integrated service offering for an affluent clientele.

From 1990 to 2001, Ms. Marchildon worked at the Fédération des caisses Desjardins de Montréal et de l'Ouest-du-Québec, where she held, in succession, the following positions: Senior Vice-President, Human Resources, Senior Vice-President, Corporate Services and Senior Vice-President, Marketing, Sales and Network. During these years, she significantly improved the profitability of the operations of the caisses. She put in place sales approaches that made it possible to exceed the personal and business banking objectives. She completed outsourcing of services at the Desjardins Movement and reorganized a number of business lines. Lastly, she developed human resources succession and development programs.

Prior to that, Ms. Marchildon was Vice-President, Human Resources at the National Bank of Canada. As such, she set up the first computer-based training program, designed a senior executive succession planning program, and implemented a long-term compensation program (options) and a flexible benefits program. She was the instigator of an annual employee recognition program which is still in effect.

In 2002, Ms. Marchildon was honored by the Association des diplômés de l'Université de Montréal for all of her career achievements and, in 2007, she received an outstanding volunteer award from the Association of Fundraising Professionals.

Very involved in the business community and active in various volunteer organizations, Ms. Marchildon was, among other things, Chair of the Montréal Area Chapter of the Institute of Canadian Bankers, member of the Board of Directors of the Montreal Museum of Fine Arts as well as a member of the Board of Directors, Executive Committee and Finance and Audit Committee of the Board of Trade of Metropolitan Montreal.

She has also sat on various boards, including that of Sainte-Justine Hospital and the Sainte-Justine UHC Foundation. From 2005 to 2010, she was Chair of the Board of Directors of the YWCA Montreal Foundation. She is currently co-chair of the Jewish General Hospital's major fundraising campaign.

The activity will be held in French.


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514 871-4001

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1155 Sherbrooke St. W.

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  • Listen to Christine Marchildon speak about the importance of customer service for the TD Bank Group
  • Learn about innovative strategies this institution has implemented, which have set the standard for customer service in North America
  • Understand how TD has been able to create a customer service culture that exists at every level of the organization


  • The reasons why, in 2011, TD became the first Canadian bank to open its doors on Sundays
  • The many distinctions the organization receives, year after year, for its customer service efforts
  • The instrumental role that management must play in instilling an organizational culture that focuses on the client

Outstanding customer service must be inspired by management, be encouraged and underscored through hiring decisions, training programs, and incentives throughout the enterprise, and be personally valued by employees.

Customer service, more than just a priority for TD—a real corporate culture!

In collaboration with:

  • Hydro Québec
  • Robic