The Board of Trade of Metropolitan Montreal launches its first poster campaign

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Added on 15 October 2007 in Press releases

Press release

The Board of Trade of Metropolitan Montreal launches its first poster campaign

Montréal, October 15, 2007 – The Board of Trade of Metropolitan Montreal, in partnership with Astral Media Outdoor (AMO) and the TAXI Montréal agency, is proud to launch its first outdoor poster campaign based on the slogan “Dans ma Chambre.”

The campaign, which aims to update the Board of Trade's image, presents the various services offered by the organization under three major headings: networking, training, and consulting.

The outdoor poster campaign, carried out in association with valued partners of the Board of Trade (follow the links to see the visuals) – Concordia University, AXA, TELUS, Sun Life Financial, and Algorithme Pharma – focuses on five themes that will be visible in some fifty sites. The offensive also includes a “microsite” component: by clicking on comeonboard.ca, internauts will be able to view animated visuals explaining the services offered by the Board of Trade in an innovative and humorous way.

About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal has some 7,000 members. Its mission is to represent the interests of the business community of Greater Montréal and to provide individuals, merchants and businesses of all sizes with a variety of specialized services to help them achieve their full potential in terms of innovation, productivity and competitiveness. The Board of Trade is the largest private organization in Quebec dedicated to economic development.

About Astral Media
Astral Media, a leading Canadian media company that reaches people through a combination of highly targeted media properties in television, radio and outdoor advertising.  Astral Media Outdoor is one of Canada's leading outdoor advertising companies. With an unparalleled outdoor network, we offer customers close to 8,000 strategically placed advertising faces in Québec's and Ontario's key markets. Each year, new advertising formats are added to our range of products in order to better respond to our clients' exacting requirements for innovation, impact and results.

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Source:
Sylvie Paquette
Coordinator, Media relations
Board of Trade of Metropolitan Montreal
Tel.: 514 871-4000, ext. 4015
sylvie.paquette@ccmm.qc.ca

Emmanuelle Crine
Sales representative
Astral Media Outdoor
Tél. (514) 529-6664, ext. 4533
ecrine@affichage.astral.com