Montréal, June 3, 2015 – The Board of Trade of Metropolitan Montreal and BMO are very proud to have received two Awards of Excellence yesterday from the Quebec public relations body, the Société québécoise des professionnels en relations publiques (SQPRP), for I see mtl.
This initiative, put together by the two organizations last fall, won Gold in the “event” category for Tactical Awards of Excellence, and Platinum in the “general public relations program” for Strategic Excellence Awards.
“These awards are the result of a tremendous effort from a solid team of many contributors,” said Michel Leblanc, President and CEO of the Board of Trade of Metropolitan Montreal. “On November 17, the city saw just how big the I see mtl event was. Our team was witness to an important moment in the history of the Board of Trade. This success is the result of tireless efforts and a public relations plan developed under the leadership of Marie-Pier Veilleux, the Board of Trade’s Director, Strategic Forums, International Leaders, and Special Projects, and Sévrine Labelle, its Vice-President, Strategy and Public Affairs. In just a few months, we managed to establish a credible brand image people could get behind. We also owe these awards to the Montrealers who joined the adventure and who showed us that they care just as much as we do about their city’s revitalization.”
“I would like to congratulate everyone who contributed to the success of this major citizen movement both in terms of the event and in terms of communications and in particular thank the project manager, Félix-Antoine Joli-Coeur, and Diane De Courcy as well as the 180 leaders who presented mobilizing projects, which are on their way to being realized,” said L. Jacques Ménard, Chairman of BMO Financial Group, Quebec. “We have now moved into the je fais mtl phase with the support of Diane De Courcy and the administration of Mayor Coderre who are showing tremendous leadership to ensure the projects, which will help restore the city’s vitality, are monitored and are successful.”
The Board of Trade and BMO would like to thank all the partners who were part of the success of I see mtl: Gérald Fillion, Valérie Pisano, f. & co, the Musée d’art contemporain, Orange Tango, Parce que films, the Place des Arts, TP1, Turbine, and the many financial and media partners.
About I see mtl
Launched by BMO in partnership with the Board of Trade of Metropolitan Montreal, I see mtl is a movement driven by leaders from every sphere of society who want to help restore confidence and pride in the city and its economy. The goal of the November 17 event was to adopt a sustainable revitalization program for the city, structured around three priority areas: attracting and retaining talent, business vitality and reinvigorating our living environment. Each priority area was made up of concrete, measureable projects that will be carried out by leaders, companies and organizations from the city. The ambition is to help restore Greater Montréal’s momentum and bring more prosperity to the region.
About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal has over 7,000 members. Its mission is to be the voice of Montréal’s business community and to promote the city’s prosperity. It is involved in key areas of economic development, advocating a philosophy of action based on engagement, credibility, proactivity, collaboration and innovation. The Board of Trade also offers a range of specialized services to individuals and to business of all sizes to support them in their growth at home and abroad.
About BMO Financial Group
Established in 1817, BMO Financial Group is a highly diversified financial services provider based in North America. With total assets of approximately $633 billion as of April 30, 2015, and more than 47,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, Wealth Management and BMO Capital Markets.
Michelle LLambias Meunier
Advisor, Media Relations
Board of Trade of Metropolitan Montreal
Tel.: 514 871-4000, ext. 4042
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Director – Corporate Communications, Eastern Canada
BMO Financial Group
Tel.: 514 877-1873